“Remixing” refers to the art of taking an existing video and bringing it to life in a way that is unique to the creator and their personal style. User-generated content is nothing new, but we have seen a major uptick in content “remixing” with Tik Tok and Reels. That being said, the Tik Tok and Reels space is oversaturated with snackable content, so the bar is even higher for making video content that is more engaging than the last. Brands are now hopping on the trend as well and really taking to this entertaining and fun approach to video content.
Influencers embraced Reels from the jump, since being able to quickly and easily create video content in this format has proven a great tool to engage with their communities. Reels gives people the option to really express themselves, dive deeper into the world of content creation, and create more unique and shareable video content in minutes. Users can share videos with their followers, or if they have a public Instagram account, Reels can be made available to the wider platform via the Explore page.
Instagram Reels, the platform’s response to Tik Tok, allows users to record and edit 15-second multi-clip vertical videos, add background music or audio, AR effects, and other new creative tools. With a current audience that is glued to their mobile devices, vertical video gives you the opportunity to capture their full, undivided attention (for a few seconds at least)-and take over their entire phone screen. It is no surprise that vertical video is all the rage when it comes to social media.
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